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A smiling woman with blonde hair holds up a small cylindrical tube with a white cap and orange/white label, standing in front of a staircase and light blue wall.

ABOUT JO WOODS

Jo Woods is a therapist and coach specialising in behaviour change for personal and relational growth.  With over 25 years of experience, her work is shaped by both professional training and lived experience - including her own journey through anxiety, burnout, and unhelpful patterns.

Jo developed Claridi in response to her ongoing search for a simple, effective way to help herself and her clients stay consistent with behaviour change.

At the heart of Jo’s work is the truth that change happens in small, repeated moments - the moment we pause, notice what is happening, regulate our internal state, and choose a different response. Her approach brings together emotion regulation, practical coaching, and simple behaviour-change tools that help people move out of autopilot and into more conscious, values-aligned action.

Claridi is a natural extension of this work: a sensory cue and daily practice designed to support clearer thinking and wiser action. By harnessing the connection between breath, scent, memory, emotion, and behaviour, Jo created Claridi to help people interrupt old patterns and build new ones - moment by moment, again and again.

Jo is providing regular habit coaching sessions in the Claridi Habit Hub.

 Learn more

ABOUT JO WOODS

A smiling woman with blonde hair holds up a small cylindrical tube with a white cap and orange/white label, standing in front of a staircase and light blue wall.

Jo Woods is a therapist and coach specialising in behaviour change for personal and relational growth.  With over 25 years of experience, her work is shaped by both professional training and lived experience — including her own journey through anxiety, burnout, and unhelpful patterns.

Jo developed Claridi in response to her ongoing search for a simple, effective way to help herself and her clients stay consistent with behaviour change.

At the heart of Jo’s work is the truth that change happens in small, repeated moments — the moment we pause, notice what is happening, regulate our internal state, and choose a different response. Her approach brings together emotion regulation, practical coaching, and simple behaviour-change tools that help people move out of autopilot and into more conscious, values-aligned action.

Claridi is a natural extension of this work: a sensory cue and daily practice designed to support clearer thinking and wiser action. By harnessing the connection between breath, scent, memory, emotion, and behaviour, Jo created Claridi to help people interrupt old patterns and build new ones — moment by moment, again and again.

 Learn more

THE CLARIDI MANIFESTO

Claridi is for the wise ones.
The ones willing to go inward for insight.

The ones ready to stop running on autopilot and start responding with intention.

The ones honouring wellbeing as a need, not a luxury.

The ones who see challenges as lessons and discomfort as the doorway to growth.

The ones who believe that they can change.

Most of all, it’s for the ones who understand that self-awareness is a strength – that it’s a starting point for paving a life full of vitality, fulfilment, and inner peace.

We don’t chase perfection. We simply practice and make progress. We breathe. We recalibrate. We choose again.

Claridi Is Made For A Mind Like Yours.

We believe lasting change begins with small shifts. Claridi exists to help you disrupt behaviour patterns that no longer serve you and wire in ones that do.

Not through willpower, but through intention, repetition, and the power of your breath.

You don’t need to overhaul your life.
Just pause. Tune in. Choose again.

This simple act of conscious redirection – moment by moment, day by day – creates a ripple effect of wise choices that reshape the path ahead. That’s the Claridi Effect.

With every inhale: Clear mind.
With every exhale: Wise action.

Close-up of two people smiling.

We believe lasting change begins with small shifts.

Claridi exists to help you disrupt behaviour patterns that no longer serve you and wire in ones that do.

Not through willpower, but through intention, repetition, and the power of your breath.

You don’t need to overhaul your life.
Just pause, tune in and choose again.

This simple act of conscious redirection – moment by moment, day by day – creates a ripple effect of wise choices that reshape the path ahead. That’s the Claridi Effect.

With every inhale: Clear Mind.
With every exhale: Wise Action.

ONGOING SUPPORT IS DELIVERED THROUGH:

THE CLARIDI MEMO

A morning email to help you reset your week with prompts and insights, delivered every Sunday.

SIGN UP DOWN BELOW

SOCIAL MEDIA

A digital nudge toward self-awareness and small, simple actions to support habit change.

HABITUATE

A 60-day email and video program to help you build the habits you want, and untether from the once you don't.

COMING SOON
<p><strong>THE CLARIDI MEMO</strong></p>

THE CLARIDI MEMO

A morning email to help you reset your week with prompts and insights, delivered every Sunday.

SIGN UP
<p><strong>SOCIAL MEDIA</strong></p>

SOCIAL MEDIA

A digital nudge toward self-awareness and small, simple actions to support habit change.

<p><strong>HABITUATE</strong></p>

HABITUATE

A 60-day email and video program to help you build the habits you want, and untether from the once you don't.

COMING SOON

SIGN UP FOR THE CLARIDI MEMO

Spark self-reflection, gain clarity and build better habits and routines. Sign up for the Weekly Memo delivered to your inbox every Sunday morning.
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